AI can give you an answer. The marketing guru can tell you what worked for him.
Neither can tell you what’s right for your business.
That takes judgment -- and judgment comes from pattern recognition. Mine comes from more than 1,000 founders advised, 24 years as an entrepreneur, and in-depth consultations with governments, banks and leading think tanks on the factors that drive growth and satisfaction in women-led businesses. A Structural Read puts it to work on your business.
Fast Company
Advisor to seven-figure founders in climate engineering, luxury interiors, architecture, wealth advisory, law, PR and philanthropy.
I’ve spent my working life on one question: what does it take for women to build real economic power?
Not visibility. Not a prettier brand. Power -- the kind that shows up as profit, as choices, as a business someone would one day pay to own.
I have a track record few can match. I’ve done in-depth coaching and advisory work with more than 1,000 founders. I’ve been an entrepreneur myself for more than 24 years. And I advise elite organizations -- governments, banks and the institutions that back women entrepreneurs.
Here’s what all of that has taught me. Women aren’t short on talent or work ethic. What most of us were never given is structural advice -- on pricing, cash, sales and enterprise value. Most women founders are never even asked about an exit.
That’s what a Structural Read is for. A session where someone looks at the whole of your business -- and at you inside it -- and tells you the truth about what comes next.
Because when women earn, we all win.
EB
Who it’s for
Growth-oriented, women-led businesses ready to make a move in the next 60 days.
Whether this is your best year or your hardest -- if the business has outgrown the way it’s run, this is for you.
Pressure forces two upgrades at once.
In a growth year, revenue outruns your structure and you absorb the gap. In a hard year, the gaps you could once afford start costing you. Either way, the pressure is telling you the same thing: it’s time for an upgrade. Our work helps you upgrade both your company and your leadership.
For the business
Your systems, team, sales, processes and cash. Advisory informs the decisions you make about how your business runs.
For you
We examine your decisions, habits, beliefs and the stories you tell yourself about yourself. Coaching focuses on what has to change in you to carry what the business is becoming.
Most founders sense they’re behind on one. A Structural Read tells you which.
How it works
Complete your Structural Read
A detailed questionnaire about where your business stands. It tells me about your business, its age and stage, and what you need -- the foundation for any guidance I give you.
I review it
If I think we’re a fit, I’ll be in touch within one business day to schedule your complimentary session.
We meet
I’ll have studied your business before we meet -- no discovery questions, no generic advice.
What you leave with
What’s really in the way
Most founders arrive thinking they have a marketing problem, a hiring problem, or a time problem. You’ll leave knowing what the problem actually is.
What to do first
The order of operations -- first, second, third -- so every move builds on the last.
Which upgrade comes next
Whether the next move is in your business, or in you.
What a Structural Read delivers
A 50-minute session with Eleanor
Complimentary, one-on-one, on Zoom.
A four-page overview
What we see in your business, and what our plan looks like.
Clear next steps
Including costing and deliverables, if you choose to work together.
The judgment AI can’t give you.
More than 24 years as an entrepreneur. In-depth coaching and advisory work with more than 1,000 founders. Frameworks used by more than 25,000. And advisor to governments, banks and the institutions that back women entrepreneurs, on what actually drives women’s business success.
On Woman Owned, I’ve interviewed the thought leaders, business leaders and luminaries shaping how women build wealth and power.
The upgrade, in their words
“We increased our revenues by $853K within a year of working with Eleanor.”
In 18 months -- by niching down, streamlining her offer structure and building a sales process that was “dead easy.”
“When you’re working on a 500K offer like I am, you need someone who gets it.”
Ended the feast-or-famine cycle with a cash discipline she checks daily.
“I’ve now doubled my revenue and improved the quality of my life, because I don’t have to work so much.”
Codified her methodology so her team delivers without her at every stage.
“I don’t have to be quality control, quality assurance on every recommendation.”
In new pipeline for the year ahead, on top of her existing revenue -- with more business from current clients too.
“How I show up as a business owner has really impacted how my audience is receiving me.”
Ready to make a move in the next 60 days?
If that’s not you yet, come back when it is.
You’ll see the investment for working together inside the Structural Read. I’ll be in touch within one business day.